Travel & Hospitality Marketing Agency
Traktek Partners
How Traktek Partners Booked 54 Sales Calls and Sent 10 Proposals in 90 Days
54
Sales calls booked in 90 days
10
Proposals sent to qualified prospects
33%
No-show rate (managed through active rescheduling)
The Problem
Traktek Partners specialises in digital marketing for the travel and hospitality sector — a niche with decision-makers who are notoriously hard to reach and have specific communication preferences. Cyril's main question was whether cold prospects in this industry would respond, show up, and actually be qualified enough to go to proposal stage.
What We Did
Hyperke developed outreach for Traktek targeting cruise lines, tour operators, and tourism boards. As it became clear that travel industry contacts preferred phone calls over Zoom, Hyperke adapted workflows accordingly — ensuring rescheduling happened quickly when no-shows occurred.
The Results
Over 90 days, Traktek Partners booked 54 sales calls and sent 10 proposals — a strong conversion rate from call to proposal, indicating good lead quality. Cyril confirmed that every prospect who showed up was genuinely interested and had a real business need.
Everybody I've talked to and gotten on the phone with was friendly, interested in what we had to say, and clearly had a business need. Now, some of them were too small — but that's an additional learning for the next phase.
—
Cyril Lemaire
,
Managing Partner, Traktek Partners
About the Client
Client
Cyril Lemaire
Country
USA
Industry
Travel & Hospitality Marketing Agency
Target ICP
Cruise lines, tour operators, tourism boards, hotels, and resorts. Decision-makers are VPs of Marketing, Marketing Directors, or digital leads within hospitality groups. US-based agency with international client scope.