Digital Marketing Agency
How Techup Marketing Uses Cold Email to Scale Client Acquisition Beyond Referrals
Faster
Client acquisition vs. networking events and word of mouth
Referral
How Michael first heard about Hyperke — then converted from a follow-up cold email
Home service
Primary vertical successfully targeted
Faster
Client acquisition vs. networking events and word of mouth
Referral
How Michael first heard about Hyperke — then converted from a follow-up cold email
Home service
Primary vertical successfully targeted
The Problem
Before outbound, Michael's pipeline depended entirely on referrals, word of mouth, and networking events — all slow and locally constrained. He needed a channel that could reach more potential clients faster and without requiring him to physically be somewhere to make connections.
What We Did
Hyperke set up and managed a cold email campaign targeting home service businesses in Michael's core verticals. Notably, Michael himself had first been contacted by Hyperke via cold email over six months earlier and responded to a follow-up email when the timing was right.
The Results
Cold outreach significantly reduced Michael's time-to-client compared to his previous referral-only approach. He describes the core value as reach — getting in front of a volume of prospects that would be impossible through networking alone. Technical issues during setup were resolved quickly.
It just basically reaches out to a lot more people than you can on your own. And actually getting clients to talk with you and show up for meetings — it's definitely helped out a bunch. Any issue I had, you immediately fine-tuned it. Support is on point.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.