Food & Beverage / Wholesale
How Strong Coffee Company Started Generating Daily Sample Requests from Grocery Stores and Wellness Clinics
1/day
Average sample request velocity
3 buyer segments
Grocery, medspa, and clinic interest
Superior Grocers
Notable retail lead generated
1/day
Average sample request velocity
3 buyer segments
Grocery, medspa, and clinic interest
Superior Grocers
Notable retail lead generated
The Problem
Strong Coffee Company needed a more direct way to get its product in front of wholesale buyers and wellness-oriented decision-makers. The goal was not general awareness or low-intent traffic; it was to generate real sample requests from businesses that could evaluate the product for retail, clinic, or patient-facing distribution.
What We Did
Hyperke built targeted outbound campaigns around buyer intent: grocery stores that could stock the product, medspas and weight loss clinics that could recommend or retail it, and wellness-focused decision-makers who had a clear reason to consider a functional coffee product. The messaging focused on getting qualified prospects to request samples rather than pushing for a generic sales call.
The Results
The campaign created a steady sample-request motion, averaging roughly one new sample request per day from relevant buyers. The quality of the demand was the key story: requests came from grocery stores, medspas, and weight loss clinics, including a notable lead from Superior Grocers. For a brand trying to prove wholesale and practitioner-led demand, Hyperke helped turn cold outreach into a direct path for getting product into the hands of buyers who could actually stock, recommend, or introduce it to customers.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.