Food & Beverage / Wholesale
Strong Coffee Company
How Strong Coffee Company Started Generating Daily Sample Requests from Grocery Stores and Wellness Clinics
1/day
Average sample request velocity
3 buyer segments
Grocery, medspa, and clinic interest
Superior Grocers
Notable retail lead generated
The Problem
Strong Coffee Company needed a more direct way to get its product in front of wholesale buyers and wellness-oriented decision-makers. The goal was not general awareness or low-intent traffic; it was to generate real sample requests from businesses that could evaluate the product for retail, clinic, or patient-facing distribution.
What We Did
Hyperke built targeted outbound campaigns around buyer intent: grocery stores that could stock the product, medspas and weight loss clinics that could recommend or retail it, and wellness-focused decision-makers who had a clear reason to consider a functional coffee product. The messaging focused on getting qualified prospects to request samples rather than pushing for a generic sales call.
The Results
The campaign created a steady sample-request motion, averaging roughly one new sample request per day from relevant buyers. The quality of the demand was the key story: requests came from grocery stores, medspas, and weight loss clinics, including a notable lead from Superior Grocers. For a brand trying to prove wholesale and practitioner-led demand, Hyperke helped turn cold outreach into a direct path for getting product into the hands of buyers who could actually stock, recommend, or introduce it to customers.
About the Client
Client
Strong Coffee Company
Country
USA
Industry
Food & Beverage / Wholesale
Target ICP
Grocery stores, specialty food retailers, medspas, weight loss clinics, and wellness-oriented retail buyers interested in sampling Strong Coffee Company’s product before placing wholesale orders.