Technical Marketing Agency
How Smart Panda Labs Landed Stussy and Dow Jones as Podcast Guests — and Pipeline
4 months
Time to a full podcast lineup of high-profile guests
4–5
Previous outbound agencies tried — all underperformed
4–5
Previous outbound agencies tried — all underperformed
4 months
Time to a full podcast lineup of high-profile guests
4–5
Previous outbound agencies tried — all underperformed
4–5
Previous outbound agencies tried — all underperformed
The Problem
Smart Panda Labs had tried outbound multiple times over the years, including with 4–5 different agencies, and it had never worked. Their second major hesitation was brand risk — badly written cold email reaching senior enterprise contacts could damage their reputation.
What We Did
Hyperke used a podcast guest invitation strategy to approach enterprise leaders — positioning the ask as an invitation to share their expertise rather than a sales pitch. The messaging was consultative, non-salesy, and centred on the recipient's perspective.
The Results
Smart Panda Labs landed guests from Stussy, Dow Jones, and other enterprise brands — organisations they describe as target clients. The podcast is now a credibility asset and pipeline generator simultaneously.
Other agencies treated our enterprise ICP like a small business ICP — and you can't talk to small business the same way you talk to enterprise. Hyperke really understood that from the beginning.
Real Campaigns. Measurable Outcomes.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.