PR / Digital Press Release Agency
How Press Advantage Built an Outbound Channel Generating Around 10 Calls a Week
~10
Sales calls booked per week
~10
Sales calls booked per week
The Problem
Press Advantage had grown through referrals and affiliates for more than a decade. It wanted an additional way to generate demand that the business could actively operate and improve.
A previous cold-calling experiment had not delivered the result it wanted. The question was whether outbound could become a consistent source of relevant conversations for its offer.
What We Did
We worked on the audience, offer and message, then ran campaigns against those choices. This gave Press Advantage a way to test demand for its service outside its existing referral and affiliate network.
When deliverability limited the campaign, we addressed the delivery issue as part of managing performance. The work included operating and correcting the system after launch, alongside developing the initial outreach.
For Press Advantage, this meant an outbound partner responsible for the campaign's execution and improvement, giving the team a channel it could judge by booked calls.
The Results
Press Advantage reached approximately 10 booked sales calls per week, adding a working outbound channel alongside referrals and affiliates.
The business now had a measured flow of conversations from proactive outreach and a partner maintaining the system behind those bookings.
Within the first couple of weeks we were getting calls booked. Over the last six weeks or so, we're seeing almost 10 calls booked a week. The quality of the lead is significantly better — they're happy to spend money to make money, which is always a good thing when you're selling a service like ours.
Real Campaigns. Measurable Outcomes.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.