PR / Digital Press Release Agency
How Press Advantage Went From Zero Outbound to 40 Sales Calls Every Month
~10
Calls booked per week
6 weeks
Time from launch to consistent weekly bookings
4x
Target volume growth planned for next 12 months
~10
Calls booked per week
6 weeks
Time from launch to consistent weekly bookings
4x
Target volume growth planned for next 12 months
The Problem
Press Advantage had been in business for over a decade with slow, organic growth — entirely dependent on word of mouth and affiliates. They had tried cold calling as their first outbound experiment and it failed completely. Jeremy came in with low expectations and real hesitation about whether cold email would resonate.
What We Did
Hyperke worked with Jeremy to develop the right angles and offer framing before going live. When early deliverability issues emerged about a month into the engagement, Hyperke quickly identified the root cause, fixed the technical infrastructure, and came back performing better than before.
The Results
Within weeks, calls started appearing on the calendar. By six weeks in, Press Advantage was seeing close to 10 booked calls per week. Jeremy has already started referring other businesses to Hyperke and plans to 4x volume in the next 12 months.
Within the first couple of weeks we were getting calls booked. Over the last six weeks or so, we're seeing almost 10 calls booked a week. The quality of the lead is significantly better — they're happy to spend money to make money, which is always a good thing when you're selling a service like ours.
Real Campaigns. Measurable Outcomes.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.