Staffing Company
Nomadux Staffing
How Nomadux Staffing Finally Found a Channel That Puts Them in Front of Real Buyers
Real
Prospects showing up to calls (vs. ghost rates with prior vendors)
Targeted
ICP alignment — reaching real estate investors, not spray-and-pray
Multiple
Previous channels failed: Facebook ads, appointment setting companies
The Problem
Nomadux had tried Facebook ads — leads were spammy and unqualified. They then tried another appointment-setting company — nobody showed up to calls. Two failed channels in a row left them without a reliable lead source and skeptical about whether outbound could work for their specific niche.
What We Did
Hyperke implemented a targeted cold email outreach strategy focused specifically on real estate investors and property management companies — Nomadux's core buyer. The targeting was precise enough that Samantha immediately noticed the difference.
The Results
Nomadux is now consistently getting in front of property management companies and real estate investors — the exact buyers that their staffing service is designed for. Show rates improved dramatically compared to prior vendors. The next step is strengthening the follow-up and nurture process internally.
This has been an improvement in terms of having people actually show up and being the right market. It seems targeted — we do seem to get in front of the right people. There are investors and we're having conversations with people that match our business.
—
Samantha Black
,
Founder, Nomadux Staffing
About the Client
Client
Samantha Black
Country
USA
Industry
Staffing Company
Target ICP
Real estate investors, property management companies, and real estate firms in the USA. Decision-makers are property management owners, real estate investors, or operations managers. Sales cycle is multi-touch.