Digital Marketing Agency
How Husky Tail Digital Hit a 60%+ Conversion Rate on Cold Outreach Calls
60%+
Conversion rate on sales calls in first industry tested
3 clients
Signed in the first month of outreach
10–15
Target leads per month - exceeded from week 3–4
60%+
Conversion rate on sales calls in first industry tested
3 clients
Signed in the first month of outreach
10–15
Target leads per month - exceeded from week 3–4
The Problem
Stephen had never done cold outreach before. His hesitation was the same as many of his own prospects: the industry is full of over-promises and under-delivers, and he didn't know if any agency could actually follow through. He also wasn't sure which of his target industries would respond best.
What We Did
Hyperke ran an upfront strategy conversation to identify which industries were most likely to convert given Husky Tail's existing case studies, then launched campaigns for multiple verticals simultaneously. Communication was set up via Slack with detailed lead handover notes on every booked call.
The Results
Leads started arriving by weeks three and four - earlier than projected. The primary industry achieved a 50–60% conversion rate on calls, significantly above the typical 20–25% for cold outreach. Three clients were signed in the first month.
By week three, week four, we were seeing leads come in — which was great. The first industry we ran with, we converted at 50 to 60%, which is not the norm. It really boiled down to industry-specific experience and having lots of big, recognisable case studies.
Real Campaigns. Measurable Outcomes.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.