Fashion & Apparel / Wholesale
Nab Leather
How Nab Leather received 239 wholesale leads in 5 months
65,905
Stores reached
239
Wholesale Inquiries
16.44%
Conversion Rate
The Problem
Nab Leather makes premium leather belts and had a strong product, but their B2B distribution in North America was essentially zero. They had no relationships with US and Canadian retailers, no inbound pipeline from boutiques, and no repeatable way to get in front of buyers at scale. Trade shows are expensive and limited in reach. Referrals are slow. Hiring sales reps is a fixed cost with no guarantee of output. They needed a way to reach thousands of relevant retail stores and generate consistent wholesale inquiries without relying on outbound methods that cap out quickly. The ask was simple: put us in front of the right stores, at scale, and make them want to carry our product.
What We Did
The first step was building the list. We needed to find every boutique, fashion accessories store, leather goods shop, and army supply store in the US and Canada that would be a credible fit for a premium belt brand. We used a combination of Google Maps scraping and data enrichment tools to pull 65,905 stores that matched the ICP. These weren't random retail contacts -- they were filtered by store type, location, and business signals that suggested they carry the kind of product Nab Leather sells. Next we segmented the list. Boutiques receive different messaging than army supply stores. A fashion boutique buyer cares about margin, aesthetics, and whether the product fits their brand. An army surplus buyer cares about durability and whether it moves. We wrote separate angles for each segment so every email felt like it was written for that type of store specifically. The infrastructure that powers a campaign like this is significant. We deployed dedicated sending domains and warmed inboxes across a high-volume setup to make sure emails actually reach the inbox. Deliverability is the foundation -- even the best copy fails if it lands in spam. At Hyperke we run 30,000+ inboxes across our client base and that infrastructure is what makes campaigns like this work at scale without burning domains. The email copy itself was short, direct, and built around one thing: making the buyer feel like we'd done our homework on their store and had something genuinely worth considering. We didn't pitch a brochure. We pitched a conversation about whether it was a fit. Follow-up sequences were spaced to stay persistent without being aggressive, and each touchpoint had a reason to exist -- not just a "just checking in." When replies started coming in, our inbox management layer kicked in. Interested responses were handled quickly, qualified, and moved toward a sample request or pricing conversation. Speed matters here -- a boutique buyer who replies once won't wait three days.
The Results
Over 5 months, the campaign generated 691 interested replies and 239 wholesale inquiries -- meaning sample requests, pricing conversations, and formal interest in stocking the product. The 16.44% conversion rate reflects how well-qualified the outreach was: when replies came in, they converted at a high rate because the list was accurate and the messaging was specific. Beyond the direct inquiries, Nab Leather now has brand presence with 65,905 retailers who have seen their product. That's a warm market for future outreach, re-engagement campaigns, and word-of-mouth within the retail buying community. Exposure at this scale through any other channel -- trade shows, advertising, a rep network -- would cost multiples of what this campaign cost, with no guarantee of results. The campaign also de-risked their North America expansion. Instead of guessing which store types would respond, they now have real data on which segments converted and which didn't, which angles drove the most replies, and which geographies showed the strongest interest. That data shapes every future campaign we run for them.
About the Client
Client
Nab Leather
Country
Canada
Industry
Fashion & Apparel / Wholesale
Target ICP
Fashion boutiques, leather goods stores, army supply stores