Recruiting Agency
CPG Recruiting
How CPG Recruiting Built Hundreds of Thousands in Pipeline in 2 Months
10+
High-quality leads in the first two months
$100k+s
Potential pipeline value from 2 months of outreach
2 months
Time to a pipeline worth hundreds of thousands of dollars
The Problem
Christian's challenge was specific: he needed to get in front of business owners running companies with 20–300 employees — the exact people who are hardest to reach through traditional sales approaches. A conventional sales pitch would never have opened those doors.
What We Did
Hyperke built a relationship-first campaign strategy — rather than a hard pitch, the outreach invited business owners to connect in a podcast-style conversation. This warmed cold contacts into real relationships, making the ask feel natural rather than transactional.
The Results
In just two months, Christian connected with over 10 high-quality business owners across North America — people he describes as genuine relationships, not just leads. The pipeline generated represents hundreds of thousands of dollars in potential business.
Just do it. Stop being cheap. You're going to meet people you've never thought about meeting before — people you couldn't have met on your own. Your company fixes the problem when it comes to meeting people. That simple.
—
Christian Saab
,
Owner, CPG Recruiting
About the Client
Client
Christian Saab
Country
Canada
Industry
Recruiting Agency
Target ICP
Small business owners with 20–300 employees across North America, actively building their teams. Decision-makers are founders, CEOs, or COOs — not HR departments.