B2B Marketing Agency
Contextwest
How Contextwest Signed 6 B2B Tech Clients After Years on Referrals
6
New B2B tech clients signed
93
Sales calls booked through the outbound system
Multiple
Verticals penetrated: IT services, cybersecurity, high-tech hardware, consulting
The Problem
Contextwest had built their client base almost entirely on referrals and in-person events — channels that worked but couldn't scale. Ben wanted to add a consistent outbound pipeline without the technical overhead of building and managing cold email infrastructure himself.
What We Did
Hyperke built an outbound engine targeting B2B tech companies for Contextwest's SEO, PPC, email, and content services. The engagement involved close collaboration on message refinement — as better case studies and angles were tested, call quality and conversion improved progressively.
The Results
Contextwest booked 93 sales calls and signed 6 new B2B tech clients — spanning IT services companies, cybersecurity firms, high-tech hardware manufacturers, a construction company, and a business consulting firm.
There's a lot of cold email out there. Our point of view is: if it delivers results, then great — work with it. And obviously, it does. Your pricing is reasonable, your contract is simple, and you've got great testimonials.
—
Ben Edwards
,
Founder, Contextwest
About the Client
Client
Ben Edwards
Country
USA
Industry
B2B Marketing Agency
Target ICP
B2B technology companies: IT services, cybersecurity, high-tech hardware, and business consulting firms. Buyers are marketing managers, CMOs, or founders at mid-market B2B tech companies.