D2C Brand
How Fat and Weird Cookie Gets 6–10 Wholesale leads and 2–3 New Orders Every Week
6–10
Wholesale sample requests generated every week
2–3
New wholesale accounts converted per week
30–40
Active leads in pipeline at any time
6–10
Wholesale sample requests generated every week
2–3
New wholesale accounts converted per week
30–40
Active leads in pipeline at any time
The Problem
Fat and Weird Cookie had built a successful D2C brand but pivoted to wholesale distribution to scale beyond the direct-to-consumer ceiling. John was manually sourcing wholesale leads himself using tools like Seamless AI — time-consuming, inconsistent, and leaving the sales team without a reliable pipeline.
What We Did
Hyperke built a targeted outbound system focused exclusively on food and beverage wholesale buyers — grocery stores, restaurants, cafes, boutiques, and hotels across the US. Leads were pre-qualified for fit before being handed over.
The Results
Fat and Weird now has a consistent pipeline of 30–40 active wholesale leads at any given time, with 6–10 sample requests going out every week and 2–3 converting into new wholesale accounts. The system opened up previously untapped categories: boutiques, coffee shops, hotels, and wineries. International expansion into Japan and the UK is now being explored.
The service was great because my staff always had a full, busy day calling and emailing customers. With cold outreach, you always have to have that pipeline full — and it was great to see 6 to 10 sample requests going out each week, converting to 2 to 3 new accounts.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.