D2C Brand
Fat and Weird Cookie
How Fat and Weird Cookie Gets 6–10 Wholesale leads and 2–3 New Orders Every Week
6–10
Wholesale sample requests generated every week
2–3
New wholesale accounts converted per week
30–40
Active leads in pipeline at any time
The Problem
Fat and Weird Cookie had built a successful D2C brand but pivoted to wholesale distribution to scale beyond the direct-to-consumer ceiling. John was manually sourcing wholesale leads himself using tools like Seamless AI — time-consuming, inconsistent, and leaving the sales team without a reliable pipeline.
What We Did
Hyperke built a targeted outbound system focused exclusively on food and beverage wholesale buyers — grocery stores, restaurants, cafes, boutiques, and hotels across the US. Leads were pre-qualified for fit before being handed over.
The Results
Fat and Weird now has a consistent pipeline of 30–40 active wholesale leads at any given time, with 6–10 sample requests going out every week and 2–3 converting into new wholesale accounts. The system opened up previously untapped categories: boutiques, coffee shops, hotels, and wineries. International expansion into Japan and the UK is now being explored.
The service was great because my staff always had a full, busy day calling and emailing customers. With cold outreach, you always have to have that pipeline full — and it was great to see 6 to 10 sample requests going out each week, converting to 2 to 3 new accounts.
—
Christian Parks
,
Head of Sales, Fat and Weird Cookie
About the Client
Client
John Lawrence & Christian Parks
Country
USA
Industry
D2C Brand
Target ICP
Wholesale buyers at food and beverage retail locations across the USA: grocery stores, restaurants, cafes, boutiques, coffee shops, hotels, and specialty food retailers. Decision-makers are buyers, purchasing managers, store owners, or food and beverage directors.