D2C Brand
How Fat & Weird Cookie Generates Two to Three New Wholesale Accounts a Week
6-10
Wholesale sample requests per week
2-3
New wholesale accounts per week
30-40
Active wholesale opportunities at the reported point
6-10
Wholesale sample requests per week
2-3
New wholesale accounts per week
30-40
Active wholesale opportunities at the reported point
The Problem
Fat & Weird Cookie had built a direct-to-consumer brand and wanted to expand its wholesale business. It had people who could handle sales, but sourcing prospective stockists manually was not giving that team a steady supply of opportunities.
The next stage of growth required a repeatable way to find relevant businesses, establish interest and bring those prospects into the wholesale sales process.
What We Did
We built outreach to potential stockists across grocers, restaurants, cafes, boutiques and hotels. The campaign established initial interest in the wholesale offer and moved interested businesses toward requesting samples.
Manual sourcing had limited the supply of prospects. Hyperke took on the outreach and initial interest qualification, then handed interested businesses into the client's sales process.
The sales team already existed. Our role was to keep it supplied with wholesale opportunities so it could spend more time discussing products and opening accounts.
The Results
The client reported six to ten sample requests and two to three new wholesale accounts per week, with roughly 30 to 40 opportunities active in the pipeline.
The sales team had a more consistent supply of prospects to work on, and the brand was adding wholesale accounts. Outreach also opened conversations in categories such as coffee shops, hotels and wineries.
The service was great because my staff always had a full, busy day calling and emailing customers. With cold outreach, you always have to have that pipeline full — and it was great to see 6 to 10 sample requests going out each week, converting to 2 to 3 new accounts.
Common Questions
Hyperke sends 8M-15M cold emails every month, sending 100,000 emails for a few clients and millions of emails for others. Our systems can support whichever level of scale you require.