Real Stories
Growing a business means finding customers who are ready to buy. Bradley Benner's agency proved this point, his team was stretched thin handling daily operations while trying to find new clients. That's when he partnered with us at Hyperke.
The result? Bradley's monthly recurring revenue reached about $75,000 in six months, roughly three times what it was before, with half of that growth coming directly from our new leads. Instead of dealing with unpredictable client flow, he now has a steady stream of interested buyers. Want to know how we did it? Keep reading.
Key Takeaways
Consistent lead gen brings in qualified B2B leads that truly drive revenue growth.
A mix of cold calls, email marketing, and social media outreach delivers more hot and warm leads for sales teams.
Outsourcing lead gen to Hyperke frees up time for business owners to focus on sales and operations.
Why Lead Generation Is the Heartbeat of B2B Sales
Finding business customers is like fishing, you need to know where they are and what they need. Some potential customers aren't ready to buy (cold leads), some are thinking about it (warm leads), and others want to buy right now (hot leads).
Most companies try to attract customers by writing articles, making videos, and sending emails, but a specialized lead generation strategy can ensure consistent results. While this helps people learn about your business, it's not always enough to get a steady flow of customers. That's why Hyperke uses both online content and direct outreach through phone calls and emails.
Look at Bradley Benner, who runs Semantic Links, a white-label link building provider for other SEO agencies and consultants. He also co-founded Semantic Mastery, a coaching company for local SEO professionals, and runs his own local SEO agency.
He did well with YouTube videos and emails to his followers, but finding new customers became harder. These days, important emails often end up in spam folders or get missed. So Bradley asked Hyperke to help reach out to potential customers, and they've been successfully bringing in new business ever since.
How Consistent Lead Generation Changed Bradley’s Business
Bradley told us he struggled with keeping a steady stream of leads because prospecting took too much of his time. After running his own agency for over 10 years, he knew how difficult it was to consistently prospect and keep the pipeline full.
As the business owner who handles 100% of sales himself, in addition to managing operations, he found it very difficult to also consistently do prospecting. It was feast or famine, some months he’d have a full pipeline, others dry spells.
Bradley came to us through a recommendation from one of his business partners, and he took a leap of faith in trying our services. That all shifted within six months of partnering with Hyperke.
His monthly recurring revenue jumped to about $75,000, roughly three times what it was before, highlighting the impact on his sales pipeline. Bradley credits fully half of that growth directly to the qualified leads we generated.
Since that initial six-month period, Bradley's MRR has grown an additional 50%, with leads still rolling in and sales continuing to climb.
We’ve now worked with Bradley for nearly two years, maintaining that same level of consistency. Those leads matched his ideal customer profile, meaning his sales reps didn’t waste time chasing dead ends.
One thing Bradley mentioned that stuck with us was how he'd spent an enormous amount of money on Google Ads trying to generate leads before, but it wasn't cost-effective at all. Our service has been so much more cost-effective than Google Ads. Our cold calling and email outreach brought in higher-quality leads for less money and with more reliability.
Using Multiple Channels to Capture and Nurture Leads
Before partnering with Hyperke, Bradley had been generating leads primarily through YouTube and his email list. His company Semantic Mastery has a fairly large YouTube audience built over 10 years, including a weekly show called Hump Day Hangouts for local SEO. This generated leads through their pre-existing audience, but Bradley was looking for targeted outreach to supplement these efforts.
Effective lead generation isn’t about just one channel or tactic. It’s a combination working together. Content marketing like blog posts and video content builds awareness and attracts potential leads through search engines and social media. But that’s only half the story.
Hyperke’s outbound marketing approach targets B2B buyers directly with personalized messaging that addresses their specific pain points. This creates interest and captures leads in real time. We also use marketing automation and live chat tools to engage potential customers as they visit client websites.
Bradley noticed that when we added cold calling to our outreach mix, alongside email and social media, lead volume definitely increased. He called this “one of the best additions” we'd made since they started working together, noting that including those sales calls certainly increased volume.
Cold calls often get a bad rep, but when done right, they’re a powerful way to reach warm leads who might ignore an email. As Bradley said, it was one of the best additions to our process since working together.
Here’s what works best in this mix:
Inbound marketing builds brand awareness through content and SEO.
Outbound marketing actively reaches out with cold calls and emails.
Marketing automation and live chat capture leads instantly and nurture them.
Lead scoring helps sales teams focus on qualified leads, ensuring they spend time on prospects most likely to convert.
Not All Leads Are Created Equal: Quality Matters
Bradley emphasized how important it was that leads be targeted and relevant. He's used other lead generation companies in the past where they tried to convince him that any lead was a billable lead, and sometimes he had to fight with them over it.
In fact, 54% of B2B marketers say improving overall lead quality and conversion rates is their biggest challenge in B2B marketing.[1] He’d worked with other companies before where they tried to bill him for leads that weren’t really qualified. That wastes time and money.
At Hyperke, we focus on marketing-qualified leads, leads that fit your ideal customer and show real interest. Bradley has been really impressed with how targeted the leads have been.
The vast majority of leads we've generated have been very relevant. If a contact doesn't show up for an appointment, we try to reschedule and don't charge for no-shows. Bradley found us incredibly reasonable and great to work with on this front. This builds trust and helps clients get the most from their lead gen.
It’s easy to get overwhelmed when you get a lot of leads but don’t know which to pursue. Lead scoring is key. It helps sales reps focus on warm and hot leads and avoid wasting time on cold calls that go nowhere.
Real-Time Lead Capture and Nurturing Is a Game Changer
In the digital age, customers expect quick responses. Companies that nurture leads get 50% more sales-ready leads than companies that don’t.[2] Tools like live chat and marketing automation make it possible to respond instantly, answer questions, and book appointments right away.
Bradley mentioned how hard it is to get emails delivered to the primary inbox these days. It takes so much work, you have to really know what you're doing with email or messages don't inbox, don't get delivered, or people never see them because they go to Promotions or some other category in Gmail besides the primary inbox.
He didn't want to constantly fight that battle and would rather let a professional company like Hyperke, where that's all we do, focus on that consistently. Hyperke’s expertise in email outreach helps overcome this hurdle, ensuring messages are seen and acted on. This real-time engagement increases conversion rates and speeds up the sales process.
Practical Advice for B2B Lead Generation
From working with Bradley and others, here’s what we’ve seen work best:
Know your target audience and what problems your product or service solves. Create marketing materials that speak directly to those pain points.
Mix inbound marketing with outbound tactics like cold calling and emailing for better reach.
Use lead scoring to identify qualified leads and focus your sales reps’ time.
If you don't have time or expertise, consider outsourcing lead generation to specialists like Hyperke.
Use marketing automation and live chat tools to capture and nurture leads in real time.
Even for experienced agency owners, outsourcing prospecting helps avoid the feast-and-famine cycle, something Bradley also coaches his students to do.
These best practices lead to a steady flow of quality leads that help drive revenue growth.
Bradley coaches local SEO professionals and constantly tells his students that having someone constantly piping new leads into your agency gives you time to focus on operations and developing products and services. He notes that many people think it will cost too much to hire a company like this, but in reality, the return on investment has been certainly positive.
If you want to follow Bradley’s success in your local market, consider outsourcing to our team that specializes in lead generation for local marketing agencies.
What’s Next: Scaling Sales with Lead Generation
Bradley's biggest bottleneck right now isn't lead generation, it's his own availability to handle all the sales calls. He still handles 100% of sales himself, and his calendar is so booked that it's become a challenge for scheduling new appointments. His plan is to hire a salesperson to share that load, freeing time to focus on product development and operations.
Once you have a steady stream of quality leads, growing your sales team makes sense. Bradley's goal is that if he can get a salesperson placed and trained properly, they can double or even triple the sales calls scheduled on a weekly basis, which should have a direct correlation on monthly recurring revenue.
Bradley aims to grow his monthly recurring revenue by about 40% over the next 12 months. He expects that over the next 12 months, half of his growth will be attributed to Hyperke, if not more, especially when he opens up more calendar time by having a salesperson in place.
When your leads start converting consistently, scaling your operations is easier. Learn how our wholesale expansion services can help your business grow.
What Makes Hyperke Different: Real Partnership and Results
We don't just send emails and hope for the best. Bradley specifically mentioned that adding a Slack channel where he can communicate directly with our agents has been helpful, as it helps the appointment booking process when they have direct communication with whoever is responsible for handling sales calls and calendar management. This hands-on approach tailors our lead generation strategy to each business.
The real difference is consistency. We don’t run one-off campaigns. We build a steady flow of leads that sales and marketing teams can rely on. For B2B companies wanting to grow, that’s priceless.
Bradley has recommended Hyperke multiple times already. He's constantly recommending us to his students, local SEO consultants and agencies who tell him that one of their biggest roadblocks to achieving growth is consistently generating new clients.
He tells them: “If you're not doing prospecting consistently, you should be hiring a company like Hyperke that can help you to do that where you don't even have to think about it, you just got to handle the leads as they come into your agency”. He's referred several people to us who have ended up subscribing to our services, and he'll continue to do so.
FAQ
What is lead generation and why does it matter for B2B companies?
When we talk about lead gen, we're focusing on connecting with potential customers who need what we offer. Our B2B sales teams spend their days finding B2B buyers who face real challenges that our products or services fix.
We've found mixing blog posts and video content with good old cold calling helps our sales reps build solid relationships with warm leads. This combo turns prospects into qualified leads, which means more money coming through the door.
How can sales teams use lead scoring to focus on high quality leads?
Not all B2B leads are created equal - that's where lead scoring comes in. Sales and marketing teams track how interested potential buyers are by watching what they do with our emails, how they interact on social media, and when they use live chat. This helps us spot hot leads versus tire-kickers, making the sales process smoother and more effective. We've seen higher conversion rates when our teams focus on the most promising prospects.
What are best practices for capturing and nurturing leads in the digital age?
We mix up our approach using search engines, paid advertising, and content marketing to capture leads in real time. Our B2B marketers create helpful marketing materials that speak directly to customer pain points.
Through marketing automation, we keep in touch via email marketing, social media, and live chat. This consistent lead nurturing moves quality leads naturally through our sales funnel until they're ready to buy.
How do B2B lead generation strategies help drive business growth?
B2B lead generation strategies work best when we target the right audience. Our mix of cold calling, outbound marketing, and inbound marketing (like case studies and blog posts) helps us find potential customers who mean business. Lead capture and marketing automation give our sales reps the tools they need to close deals.
We've seen this approach boost conversion rates and drive revenue growth, it's just good for building relationships and long-term success.
Conclusion
Bradley's story proves a simple truth, smart lead generation means finding the right people, not just any people. Over the past two years, their team saved precious hours by letting Hyperke handle the outreach. A blend of phone calls, emails, and social media brought in steady prospects who were ready to buy. It's like having a skilled matchmaker connect you with customers who actually need what you offer.
Ready to find the right leads for your business? Talk to Hyperke and let us handle your outreach so you can focus on closing deals.
References
https://www.hartehanks.com/blog/b2b-lead-gen-trends-set-to-dominate-in-2024/
https://99firms.com/research/lead-generation-statistics/